I know that progress and income reports are always popular on any blog.
The first year at Bootstrap has been encouraging and a good model for what to realistically expect for a fledgling blog.
In terms of income, there hasn’t been any – which is something that’s completely intentional on my part.
I’ve got no immediate plans to monetize because it’s more important to create a community of subscribers by email first before even considering commercial aspects.
Realistically for a blog that’s not even optimised for search engines yet the level of comments and retweets has been pretty good. Most of the people that read this are friends, so I just wanted to see what direction we all wanted to head in first.
My main goal is to enable anyone to do three main things:
1. take what you have immediately available (passion, skills, expertise, surroundings) and think about how you can improve your Lifestyle using those resources
2. start a creative project or your own business or modify the direction you’re heading in
3. spread word virally by understanding how to use the Internet effectively at a tiny cost, with an option to get paid for your efforts
Initially we’ve talked about taking a Minimalist approach (interview with Colin Wright) keeping your overheads low and everything else as simple as possible.
We’ve discussed how not to waste your best ideas and how innovation helps to spread ideas, even when you do something Old School (peoples vinyl collective interview)
We’re considering how important a sustainable community is too (Oswestry: Boom) and how smaller towns may be the paradigm for many, or close creative community groups within a larger area.
I wanted to highlight a few independent businesses such as Radio Cafe and there are some especially leftfield music projects in my immediate area that I’m going to feature next month.
Then we’re going to talk about how you can spread your ideas, preferably in a way that makes them go viral on the Internet, or even creating a massive buzz in your immediate community.
The main thing is that you get huge personal satisfaction from whatever it is you do, as opposed to regretting that you never tried something that mattered to you.
As a Photographer turned Marketer I know most of what you need to do to launch the right way and get long term value out of whatever you want to do.
So there will be some realistic advice on how to use the Internet to market whatever you want.
Keep your eyes peeled for next month where there is goimg to be an interview with a local cult figure in my home town.
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