I’ve been wondering how I can best help my creative friends using my experience and passion here at Bootstrap Cafe.
I wanted to give some awesomely useful advice on how to spread awareness of your art / business using the Internet, plus get paid if that interests you at all.
I’m a Photographer turned Direct Sales / Marketing guy, the latter role for over thirteen years; I’ve also fought tooth and nail to build my own businesses and brands over the years and I know how tough that process can be for you.
So far we’ve had the pleasure of several interesting interviews and I’ll continue that trend of building community, that’s because this Blog isn’t about money as the number one priority – it’s about innovative ideas and how they can spread virally.
So, I’d love to hear feedback from the readers of Bootstrap on my idea to get this short Ebook out to you? Good move or plain wrong?
To give you a flavour here’s an extract from the rough draft in progress…typos and all. Please comment with your thoughts.
How to start something BIG: spread your artistic ideas online the right way
- engage your specific audience through caring and passion
- give something free; build trust, build a legion of online fans
- offer your unique idea or service to your legion
- give honest value and they will “buy in”
Why did I write this guide?
Great ideas are only useful when shared. Innovators are brilliant in conception, but often not good at execution; that is to say, creative people need a simple system to spread their ideas and choose to be paid for their work. We now have the ability to do this simply and cheaply using the power of the Internet.
There is no need to worry
Spreading your great idea Online is actually very simple – you just need to go about it the right way using some easy guidelines.
Although I started my working Life as a Photographer, for over a decade I’ve worked with people, mainly in a Sales and Marketing capacity. For years I’ve been intensively studying outstandingly clever people who spread their ideas particularly well using the Internet. Having absorbed their strategy I now know what really works – and the big mistakes to avoid.
I’ve always been naturally inclined to help other people: Now I’m primarily interested in educating and empowering others to create something for themselves, be that some great work of art, or a whole Lifestyle by design.
The problem; systems are boring
Innovative people find “marketing” their work and ideas mind – numbingly boring and are often uncomfortable with the whole concept of “selling”. They’re right to feel that way because 97% of people don’t respond to shouty salespeople, yet every day we sell ourselves into some idea or product.
I’m here to tell you that you absolutely, definitely need to use systems of delivery to build an audience. You don’t need to “sell” anything at all – people will choose to buy into your idea and even dig into their wallets (if that’s what you want).
The truth is, rubbish products and services sell in their millions everyday, due to a great system of delivery
Let’s look at the fast food market to prove this. The actual product may be average to poor in terms of actual nutrition, yet millions buy into the service every single day.
Why? Because the system of delivery is second to none.
Free toys for your kids, cuddly characters to represent the brand, low priced products to get the consumer “hooked” and constant up-selling to a slightly better package, just 30 pence more for a larger portion makes a massive hike in profit for the company.
Your idea or product is almost guaranteed to be better – so why isn’t it as popular with your target audience? because you don’t yet have a system of delivery.
I would class myself as moderately creative, so I know how it feels to have multiple ideas spinning in your head at once. This is a frustrating process unless you put your ideas into action. I’m lucky to know some incredibly talented people who are very successful simply because they don’t waste any time sharing their ideas with others.
The time for action is NOW
All big movements start small
It’s easy to get so many ideas that you get easily distracted and sidetracked, pulled this way and that so much that you never actually start something and your ideas are wasted and scattered away.
What I want you to do right now is help you get your ideas out into the World.
- Learn the most common mistakes 99% of people make on their websites and blogs
- Find out why a minimum cost approach brings huge results
- Get practical and honest advice on how to add value for your audience and yourself in the process
- How your Life and passions can, do and actually should blend perfectly with the way you work
I promise to keep things fun and effective – I know how boring this sort of thing can be for creative people, but I promise you that this short guide will be engaging and easy to put into action.
Once you’ve read “How To Start Something BIG” you’ll have a totally improved ability to expose your work to the right sort of people – in quantity.
That’s when amazing ideas really spread their wings.
That’s it for now; I’d really value your opinions – be totally honest since this will take me some time to fully complete if I go ahead. Counting on you.