If you’re empire buildingyour business brands right now you have many paths to choose from. It’s more a case of what not to do rather than what you could do.
I post up here as much to regulate my own direction as to help my readers, with my end goal always being a high quality of daily life.
I’m taking a three pronged approach to empire building, both to spread risk and offer creative variety (without burning myself out).
I’ll make this a quick read and hope you enjoy my making mental jumps ahead in my predictions of how each project could go based on experience ..
Scoopalicious our retro ice cream business is going really well, with my wife Jen’s personality and more importanther inspiring story behind it the brand has every chance of success.
Two trikes are better than one since we’ve recently done our first corporate promotional event with the spoon Gorilla sculpture , Uri Geller and Prince Micheal of Kent at the British Ironwork Centre.
We could have done with being at our other pitch in our local park, so another trike purchase is likely.
Sustainable expansion in our second year of trading.
Longer term, franchising might be an option, but only after we’ve made the base model as profitable and fun. Then we have an attractive model for potential uk wide partners.
Whether we go down that route depends on real need : there is plenty of profit to be extracted from a couple of ice cream bikes.
The main thing is to make scoopalicious quirky, retro and differentiate it from other brands with our story, which is why our blog Supalicious exists .
One business, one attached blog.
You’ll notice this pattern repeating in this post.
Here’s my other project : Energy Rockstars
Accelerating green energy
Whilst my niche energy business is ticking over I’m really much more enthused about helping green energy to market as a real legacy of good I can leave behind.
Whilst I do intend to earn good money from this, its also a moral and personal imperative for me.
There are other utilities businesses that I have been involved with in the past which have a superb distribution model and an excellent time leverage aspect – however there’s no drive towards promoting green energy.
Fundamentally flawed in my opinion.
Since I know a great deal about direct sales and niche energy marketing, especially internet energy marketing (IM) I can leverage my knowledge to create residual income in a few ways :
• I’ll be using my existing niche energy business as a test ‘mule’ which of course will increase profits.
• I’ll aim to build a team of good people who will be uniquely positioned to offer my energy service package to every niche sector in the UK , with me earning a percentage of their generated passive income.
Leverage is what separates the time – rich .
• The lessons learned will be passed onto green energy companies via Energy Rockstars.com eventually earning me a residual income from a monthly paid subscription newsletter.
For a short time its all free , so if you are interested in energy marketing or just marketing online in general, vist the site and sign up for the free emails there.
So, why would I sell all my best kept secrets? Because online nothing is secret .
Once the competition google search and data mine for new directions in their energy marketing everything eventually surfaces. Others will imitate me, but so long as I get there first in my niche, I get paid.
And selling information products to the right target market does pay very well indeed, based on an exceptionally good info product and pricing strategy.
That’s the why, but now back to the brand and how it could pan out.
ER is all about green energy companies creating engagement, excitement and ultimately buyers for their green energy products.
The main difference here from other energy marketing brands is ‘excitement’ .
When I was creating this energy marketing brand I had adrenalin sports in mind . I want to take a bold approach here to shake up the perception of energy as being ‘boring’ .
This is something that has to happen with my own energy business, otherwise I’d die of creative starvation ; there are far more exciting things than provide cheap energy prices all day long -and there’s no way a six figure income could sustain my interest if my day to day existence was that drab.
ER could spread worldwide with no barriers. It just takes time and hard work, which is why I’m up at 5.30 am writing this, with a packed day ahead.
I believe empire building takes effort but needs fun at its core.
I believe time, money and fun do go hand in hand if keep a level business head and stay close to your heart.
How about you? Are you living proof or are you on the empire building trail ?
It takes a lot of time and effort to write these posts, so I’d really appreciate it if you email me now using support (at) bootstrapcafe.com with your thoughts – the best responses will be featured in my next post.